MediumEXAMPLE 01
Match the evidence to the reader’s context
Medium adapts membership evidence around the article and relevant professional identities. The example makes the proof more specific than a generic popularity total.
Social Proof
Other people’s behaviour can guide a choice.
01 / UNDERSTAND
The idea
When uncertain, people may look to others for evidence of what is useful or appropriate. Relevant, credible examples are more helpful than impressive but unrelated popularity claims.
Reviews, customer logos, activity counts, trusted experts and friends can all influence how someone evaluates a product. Specific, relevant evidence helps people judge whether it applies to them. Anonymous popularity and a recommendation from a known peer carry different meanings. Every testimonial, count and relationship should be genuine.
02 / RECOGNISE
See it in real products.
Examples of how the principle can appear in an interface.
SnapchatEXAMPLE 02
Show a relevant social connection
Snapchat’s signup example refers to activity among a user’s contacts. Personal relevance can make a network’s value tangible, but contact access still needs appropriate permission.
Review contributionEXAMPLE 03
Show contributors that their work matters
A review-view notification illustrates how evidence of an audience can give people a reason to contribute again.
03 / CONNECT
Why it matters.
Relevant evidence from peers can influence trust, perceived value and referrals. Popularity alone does not establish that a product is suitable for the individual.
Possible influences to investigate, rather than guaranteed outcomes for every product.
04 / APPLY
Put it into practice.
- 01
Use authentic examples
- 02
Match evidence to the audience and claim
- 03
Show context and limitations
05 / EXPLORE WITH UPSLIDE
Apply it with Upslide.
Use a practical guide, read a deeper explanation.
Practical Business Model Canvas Framework
Relate evidence from other users to the actual customer’s needs and decision.
How Good UX Design Improves Website Conversions
8 mins readInvestigate how friction and unclear choices can obstruct an intended conversion.
CONNECT THE IDEAS
Related principles
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