MimoEXAMPLE 01
Make a reward reveal a distinct interaction
Mimo lets a learner open a safe after completing a goal to reveal a varying coin reward. The pattern combines achievement with uncertainty about the result.
Variable Rewards
Unpredictable outcomes can sustain repeated checking.
01 / UNDERSTAND
The idea
A reward that varies in timing or content can influence repeated behaviour. The relationship depends on the reward and context. Design for meaningful value, agency and natural stopping points rather than maximising compulsive checking.
An uncertain outcome can create anticipation and repeated checking. A feed’s next item or a changing reward may feel more compelling than a predictable result. The same mechanism can contribute to unwanted overuse. Evaluate whether the repeated behaviour serves the person, and provide control and sensible stopping points.
02 / RECOGNISE
See it in real products.
Examples of how the principle can appear in an interface.
Octopus EnergyEXAMPLE 02
Connect a routine task with an optional reward
Octopus Energy offers a wheel-based reward around submitting a meter reading. The task has a practical purpose; participation and reward conditions should remain clear.
03 / CONNECT
Why it matters.
Uncertainty can encourage repeated engagement and anticipation. Look beyond activity counts to meaningful value, user control and the possibility of unwanted overuse.
Possible influences to investigate, rather than guaranteed outcomes for every product.
04 / APPLY
Put it into practice.
- 01
Make the user’s goal explicit
- 02
Offer stopping points and controls
- 03
Evaluate wellbeing and useful outcomes
05 / EXPLORE WITH UPSLIDE
Apply it with Upslide.
Use a practical guide, read a deeper explanation.
Practical Business Model Canvas Framework
Evaluate whether uncertainty supports a worthwhile activity or merely encourages repeated checking.
Persuasive Design vs Dark Patterns: UX Examples and Boundaries
7 mins readCompare respectful persuasion with choices that obscure refusal, commitments or consequences.
CONNECT THE IDEAS
Related principles
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