JupiterEXAMPLE 01
Translate an ongoing habit into an annual result
Jupiter illustrates what a saving habit might add up to over a year. A concrete forecast can make a distant benefit easier to evaluate, provided its assumptions are clear.
Hyperbolic Discounting
Immediate outcomes can outweigh distant ones.
01 / UNDERSTAND
The idea
People may give disproportionate weight to a benefit or cost that occurs now. The tendency varies with uncertainty, resources and context. Help people understand both immediate and later consequences.
An immediate reward can feel more compelling than a larger future reward. That makes products with distant benefits compete against costs felt today. Make the future outcome understandable and connect it to useful near-term progress, while recognising that uncertainty and someone’s circumstances also affect their preferences.
02 / RECOGNISE
See it in real products.
Examples of how the principle can appear in an interface.
03 / CONNECT
Why it matters.
Immediate costs can overshadow distant value, affecting habits and continued use. Explain future benefits concretely and offer meaningful near-term progress.
Possible influences to investigate, rather than guaranteed outcomes for every product.
04 / APPLY
Put it into practice.
- 01
Make future charges concrete
- 02
Explain delayed benefits
- 03
Support reminders and reversible commitments
05 / EXPLORE WITH UPSLIDE
Apply it with Upslide.
Use a practical guide, read a deeper explanation.
Practical Business Model Canvas Framework
Make immediate and later consequences understandable when presenting a choice.
Persuasive Design vs Dark Patterns: UX Examples and Boundaries
7 mins readCompare respectful persuasion with choices that obscure refusal, commitments or consequences.
CONNECT THE IDEAS
Related principles
Keep exploring
