AmieEXAMPLE 01
Bring prior value back into the decision
Amie reminds a user of earlier product use before an upgrade decision. It makes a broader history available instead of relying entirely on the immediate moment.
Recency Bias
Recent events can dominate judgment.
01 / UNDERSTAND
The idea
People may give extra weight to what happened most recently. Recent information may be relevant, but it should not automatically replace the wider history. Recency bias and the availability heuristic are related but distinct concepts.
Recent experiences can receive disproportionate weight in a person’s judgment. A final error may colour an opinion formed over many otherwise successful interactions. Recent information can be relevant, but it should not automatically replace the wider history. Recency and availability are related concepts, not interchangeable definitions.
02 / RECOGNISE
See it in real products.
Examples of how the principle can appear in an interface.
03 / CONNECT
Why it matters.
A recent error or success may colour remembered value and willingness to recommend. Make a broader relevant history available when people evaluate the experience.
Possible influences to investigate, rather than guaranteed outcomes for every product.
04 / APPLY
Put it into practice.
- 01
Review evidence across time
- 02
Separate new severity from recent visibility
- 03
Document the basis of prioritisation
05 / EXPLORE WITH UPSLIDE
Apply it with Upslide.
Use a practical guide, read a deeper explanation.
UX Audit Framework Before SaaS Redesign
Keep a structured evidence record so the latest incident does not outweigh the broader pattern.
UX Research Methods: Practical Guide for SaaS Teams
8 mins readChoose a research method by the uncertainty you need to resolve and plan what would challenge the hypothesis.
CONNECT THE IDEAS
Related principles
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